Alyssa Johnson founded Oro Azul LLC, in 2001 in Seattle, Washington to help tourism and other small businesses with development and environmental management. Her academic credentials of a B.S. in Environmental Science and Spanish from Western Washington University were well used in the job that helped her hone her special expertise. From 1997-2001, Alyssa served as Product Development Officer, for the Caribbean Alliance for Sustainable Tourism/Caribbean Hotel Association, out of San Juan, Puerto Rico. This position involved budget oversight, hiring and managing consultants, scheduling and project management of both small and large-scale projects all over the Caribbean. She supported a network of hoteliers in the region, providing quality customer service to 1100 member hotels, and raised 100k+ for association advertising, sales and marketing efforts of the Association. She developed and managed many regional environmental programs, interns, awards videos and helped create a network of tourism operators, non profit organizations, suppliers and government entities. She helped put on several international events each year and spoke at international conferences regularly.
After founding Oro Azul, she conducted many international consultancies in the Caribbean and Asia in sustainable tourism, small business development, disaster preparedness and marketing with regional and global agencies and small businesses.
In 2004, Alyssa expanded Oro Azul adding on a Caribbean art and gift line that involves sourcing and buying authentic arts and crafts from Caribbean artists, importing, marketing and distribution online and in Puget Sound stores and restaurants. Find out more at www.caribbeansplash.com.
True to Alyssa’s triple bottom line philosophy, in 2005, she developed a highly successful charity fundraising and celebrity travel program that helps US non-profits raise important program funding. She rebranded the program to Trips 4 Fundraising in 2009. Find out more at www.trips4fundraising.com.
In 2017, after Hurricane Maria, she helped found The Boriken Foundation and served as their Co Vice President to fundraise for the rebuilding of Puerto Rico.